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The Motion Picture Industry Council, Inc. (MPIC) (1948-1959), was formed by ten member groups that included producers and the talent guilds and unions. Although the MPIC's original mandate was to promote better public relations for the entire film industry, its broader aims embraced lobbying against censorship, trade barriers, and other timely issues. Management (the Society of Independent Motion Picture Producers was a member group) and labor worked side by side to promote harmony within the industry so that a united front could be presented to the media. Dore Schary served as chairman, succeeded by Cecil B. DeMille. Ronald Reagan's activities within the organization were an important catalyst in his early political career. The organization, located in Beverly Hills, California, suspended operations in July 1959.
Proposed home of the MPIC at Theatre Square, Los Angeles